یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
The Management of Intellectual Property; Contents; Contributors; 1. The management of intellectual property: introduction; 2. A legal perspective; 3. An accounting perspective; 4. A management perspective; 5. An economic perspective; 6. Market valuation of US and European intellectual property; 7. Market valuation of UK intellectual property: manufacturing, utility and financial services firms; 8. Market valuation of Australian intellectual property; 9. Innovation scoreboards: an Australian perspective; 10. Intellectual property and company performance: company case study evidence.
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
This book brings together innovative contributions on the management of intellectual property (IP) and intellectual property rights by an esteemed and multi-disciplinary group of economists, management scientists, accountants and lawyers.