عنوان

Advertising and race :

شابک

1453913343

شابک

9781453913345

شابک اشتباه

1433122170

شابک اشتباه

1433122189

شابک اشتباه

9781433122170

شابک اشتباه

9781433122187

عنوان اصلي

Advertising and race :

نام عام مواد

[Book]

ساير اطلاعات عنواني

global phenomenon, historical challenges and visual strategies /

نام نخستين پديدآور

Linda C.L. Fu.

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

Peter Lang,

تاریخ نشرو بخش و غیره

[2014]

نام خاص و کميت اثر

1 online resource (xiii, 289 pages) :

ساير جزييات

illustrations

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Cover -- Contents -- List of Figures -- Preface -- Introduction -- Key Approaches -- Key Features -- Definition of key terms -- The Structure of this Book -- Part One -- Part Two -- Note -- Part One: A Genealogy of the Tropes of The Racial other and their use in Early Advertising -- Chapter One: Race, Slavery, and Advertising -- "Prime Healthy Negroes" -- Cunning Roguish Outlaws -- Chapter Two: A Colonial Racial Script and Early Advertising -- The Rise Of Scientific/Philosophical Racism -- The Aesthetic Dimensions of Racial Classification -- Scripting and Visualizing Difference -- The Uncivilized Other -- The Ugly Other -- The Dangerous Other -- Coding and Commodifying Race in Early Ads -- Chapter Three: Post-World War II Racial Politics and Advertising -- Actions and Counteractions: New Tricks, Same Game -- From "Uncivilized" to "Third World": The Adjusted Rhetoric -- To Present and to be Represented: Demands and Responses -- "What's Cooking?" A Lingering Tradition Complicated -- "Move Up" Invitations to Consumerism -- "Solve Dark Color Problem" Promises of Improvement -- Part Two: Deployments of The Racial other within the Context of Contemporary Global Advertising -- Chapter Four: Advertising, Race, and Global Disjunctures -- The Condition of Global Culture and Advertising -- Standardized Advertising vs. Glocalization -- The Changes and The (Un)Changed -- Entering a Post-Racial World? -- "New" Markets, New Demands? -- Chapter Five: Race in Public Interest Campaigns -- Stereotyping and Counter-Stereotyping -- A Provocative Approach -- A "Humorous" Take -- The Strategical Plays -- Inclusion or Illusion -- An Unexpected Proxy -- Coloring Up and Spicing Up -- The Many Faces of "Beneficiaries" -- A Play of "Soft Power" -- More than a Dose of Shock -- Old Clichés For New Agendas -- Recycling "Animality' -- The Lure of "Deformity'.

متن يادداشت

Chapter Six: Race in Commercial Campaigns -- Redemptive Makeovers -- The Whitening of Darkie -- Castrating the "Savage" -- Sugar-Coating Conguitos -- Fetishism at Work -- Superhuman and The Miracle Black Feet -- The Eroticized Exotic Body -- Oriental and Religious Symbols -- Banking on a Heritage -- Retelling a Native Story -- Cashing in on the Icons -- Carrying on the Tradition -- A Strange Game at Play -- Mimicking the Tribal -- The Eccentric Exploitation -- Note -- Conclusion -- References -- Index.

بدون عنوان

0

بدون عنوان

8

عنوان

Advertising and race

شماره استاندارد بين المللي کتاب و موسيقي

9781433122187

موضوع مستند نشده

Advertising-- Social aspects-- History.

موضوع مستند نشده

Advertising, Cross-cultural studies.

موضوع مستند نشده

Minorities in advertising-- History.

موضوع مستند نشده

Racism-- History.

موضوع مستند نشده

Stereotypes (Social psychology) in advertising-- History.

موضوع مستند نشده

Advertising-- Social aspects.

موضوع مستند نشده

Advertising.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Advertising & Promotion.

موضوع مستند نشده

Ethnische Gruppe

موضوع مستند نشده

Minorities in advertising.

موضوع مستند نشده

Racism.

موضوع مستند نشده

Rassismus

موضوع مستند نشده

Stereotyp

موضوع مستند نشده

Stereotypes (Social psychology) in advertising.

موضوع مستند نشده

Werbung

موضوع مستند نشده

BUS-- 002000

موضوع مستند نشده

HF

موضوع مستند نشده

HT

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Fu, Linda.

تاريخ عمليات

20200822182626.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y