عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
0-07-149114-7
1419339
انگلیسی
IR
The elusive fan : reinventing sports in a crowded marketplace
[electronic resources]
/ Irving J Rein, Philip Kotler
New York
: McGraw-Hill
, 2006
1 online resource (xiv, 345 pages).
Sports -- Marketing.
Sports -- Economic aspects.
Communication in marketing.
Author
Author
Kotler, Philip
J Rein, Irving
ایران
University of Tehran. Kish International Campus
20230216
760
UT_EN2_BL_DB_0000760_0001.pdf
4.51 MB
Previous cataloging
BL
278840
1
Y
