Includes bibliographical references (p. 202) and index
Machine generated contents note: -- Introduction Chapter 1: Research and developmentUnderstanding the brief; Market research; User research; Visual research; Conceptual thinking; Feedback and user testing; Industry perspective: Moving Brands; Workshop I - Connected life.Chapter 2: Colour and image: Colour meaning and psychology; Colour in technical detail; Working with colour; Using colour systems; Decoding images; Creating images; Using Photo Libraries; Preparing Images; Case Study - The Chase; Workshop II: 'Taste and After-Taste'Chapter 3: Typography and hypertextuality: Fundamentals; Classification and selection; Legibility and readability; Uses of type on screen; Using type as image; Web publishing and hypertext; User controlled typography; Using type on small devices; Case Study - Happy Cog - Fontshop; Workshop III: 'Face to Face'.Chapter 4: Components and Formats: Television broadcast standards and sizes; TV graphics components; Standard web page sizes; Web banners sizes and formats; Mobile screen sizes; File formats; Case Study - Red Bee; Workshop IV: 'One message, many formats'.Chapter 5: Grids and Screen Layouts: What are grids; Principles of Composition; Balance and contrast; Size and scale; Hierarchy; Repetition and sequencing; Working in planes and 3D space; Working with safety areas; Designing graphic user interfaces (GUIs); Creating wireframes; Using metaphors; Web fixed and liquid layouts; Global and local navigation; Case Study - BBC IPlayerWorkshop V: 'It's a