عنوان

Integrating social media into business practice, applications, management, and models

978-1-4666-6182-0

IR

479588

انگلیسی

IR

Integrating social media into business practice, applications, management, and models

[Book]

/ In Lee, editor

Hershey

Hershey

: Business Science Reference

: IGI Global

, 2014

, 2014

xix, 342 p.

: illustrations

; 29 cm

English

"Premier reference source."--Cover

Includes bibliographical references (p. 290 - 332) and index

User involvement, open service innovations and social media : lessons from a case study / Ada Scupola and Hanne Westh Nicolajsen -- Impact of general social media experience on usefulness for business in the workplace / Donald L. Amoroso Tsuneki Mukahi, and Mikako Ogawa -- Influence of corporate social media in strategic decision processes / S. Venkataraman and Ranjan Das -- Using the power of social media marketing to build consumer-based brand equity / Kelley O'Reilly and Karen M. Lancendorfer -- Viral advertising and the implications of social media / Maria Petrescu -- Social media : the issues, benefits and strategies for brands / Jenny Rowley, Catherine Ashworth, and Jeff McCarthy -- An application of the design science approach to create and evaluate a social media crime reporting tool / Opal Donaldson -- Using social media in the workplace : how "lenovo central" brings employees together / Karen Mishra, Khaner Walker, & Aneil Mishra -- How generation Y perceives social networking applications in corporate environment? / Imed Boughzala -- Social media opportunities for market-driven firms / Elisa Arrigo -- Web 2.0 and social media in today's business world / Edward Chen -- Re-conceptualizing relational integrated marketing communications from the perspective of social CRM / Kanghyun Yoon and Jeanetta Sims -- The role of social media in the knowledge-based organizations / Kijpokin Kasemsap -- Social shopping management : a case of groupon / In Lee.

Business enterprises -- Technological innovations

Industrial management

Business enterprises -- Information technology

Information technology -- Management

Lee, In, 1958-, editor

Iran

University of Tehran. Kish International Campus

Old cataloging

p

BL

1

Y