:how design strategies are shaping the future of business
/ Hartmut Esslinger
1st ed
San Francisco, CA
: Jossey-Bass
, c2009
xiv, 183, [8] p. of plates
:ill.
;24 cm
English
Includes bibliogr.
Design-driven strategy: staking a claim in the creative economy -- True lies: the role of leadership in innovation -- Designing to win: the creative business strategy
how design strategies are shaping the future of business