عنوان
پدید آورنده
موضوع
رده
HF 5415 .135 .K47 2010
HF
5415
.
135
.
K47
2010
کتابخانه
محل استقرار
(casebound : alk. paper)
(casebound : alk. paper)
9780136107064
0136107060
IR
165188
انگلیسی
IR
Strategic marketing problems
[Book]
:cases and comments /Roger A. Kerin, Robert A. Peterson.
12th ed.
Boston :
: Prentice Hall
, c2010.
xi,708p. cm.
English
Includes bibliographical references and index.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
Marketing--Decision making
Marketing--Management
HF
5415
.
135
.
K47
2010
Kerin, Roger A.
Peterson, Robert A., 1944-
Iran
University of Tehran. Kish International Campus
Old cataloging
p
BL
1
Y
