عنوان
پدید آورنده
موضوع
رده
HD 69 .B7K45 2003
HD
69
.
B7K45
2003
کتابخانه
محل استقرار
81-203-2309-2
IR
37991
انگلیسی
IR
Strategic brand management
[Book]
: building , measuring , and maanaging brand equity
/ Kevin Lane Keller
2nd ed
Upper Saddle River, New Jersey
: Printice- Hall ,Inc.
, 2003
xxvii , 788p.
:ill
English
Includes index
Brand name products management
HD
69
.
B7K45
2003
Keller , Kevin Lane, author
Iran
University of Tehran. Library of Technical Camp 2
Old cataloging
p
BL
1
Y
