عنوان
پدید آورنده
موضوع
رده
HF,5415.1255,.L54,2009
HF
,
5415
.
1255
,.
L54
,
2009
کتابخانه
محل استقرار
alk. paper)
0136043313 (hardback
IR
ebook32012
انگلیسی
IR
Six rules for brand revitalization
[Electronic Resource]
:learn how companies like McDonald's can re-energize their brands
/ Larry Light and Joan Kiddon
Upper Saddle River, N.J.
: Wharton School Pub.,
, c2009.
xx, 218 p.
: ill. ; 24 cm.
e
Includes bibliographical references and index.
Brand revitalization
McDonald's Corporation--Case studies
Branding (Marketing)--Management
Brand name products--Management
Product life cycle.
658
.
8
,
27
HF
,
5415
.
1255
,.
L54
,
2009
Light, Larry
Kiddon, Joan� 1949
ایران
658.8,27
9780136043317.pdf
0
old catalog
e
BL
1
a
Y
