عنوان
پدید آورنده
موضوع
رده
HF,5827.9,.P78,2004
HF
,
5827
.
9
,.
P78
,
2004
کتابخانه
محل استقرار
alk paper)
0805846417 (h
IR
ebook17849
انگلیسی
IR
The psychology of entertainment media
[Electronic Resource]
:blurring the lines between entertainment and persuasion
/ edited by L.J. Shrum
Mahwah, NJ
: Lawrence Erlbaum,
, c2004.
xvi, 360 p.
: ill. ; 23 cm.
e
Includes bibliographical references and index.
Subliminal advertising.
Advertising--Psychological aspects
Mass media--Psychological aspects
Persuasion (Psychology)
Manipulative behavior.
659
.
1
,
01
,
9
HF
,
5827
.
9
,.
P78
,
2004
Shrum, L. J
ایران
659.1,01,9
0805846417.pdf
0
old catalog
e
BL
1
a
Y
