عنوان
پدید آورنده
موضوع
رده
HD9980.5 .G776 1990
HD9980
.
5
.
G776
1990
کتابخانه
محل استقرار
0669200352
IR
71821
انگلیسی
IR
Service management and marketing
[Book]
:managing the moments of truth in service competition
/ Christian Gronroos
Lexington, Mass.
: Lexington Books,
, c1990.
xxii, 298 p.
: ill.
(Issues in organization and management series)
زبان: انگلیسی
Print
Includes bibliographical references (p. 277-291) and index.
Service industries- Marketing
Customer services
HD9980
.
5
.
G776
1990
Gronroos, Christian,1947-
ایران
Central Library of martyr Chamran
old catalog
p
BL
1
a
Y
