عنوان
پدید آورنده
موضوع
رده
HF5415.2 .H253 2004
HF5415
.
2
.
H253
2004
کتابخانه
محل استقرار
(hardback)
0-7494-4180-1
انگلیسی
Market research in practice
[book]
a guide to the basics
Paul Hague, Nick Hague & Carol-Ann Morgan.
Sterling, Virginia
Kogan Page
2004
xii, 244 p.
Tables, figures
24 cm.
Market research in practice series.
reprinted 2004.
Includes bibliographical references (p. 221-235) and index.
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
0
Marketing research.
22
HF5415
.
2
.
H253
2004
Hague, Paul N.
Hague, Nick,
Morgan, Carol-Ann,
1974-
1958-
ایران
University of Tehran. Central Library and Documentation Center
20200630120123.0
p
BL
283412
1
Y
