عنوان
پدید آورنده
موضوع
رده
HF5415.5 .J34 2007
HF5415
.
5
.
J34
2007
کتابخانه
محل استقرار
9780470137321 (cloth)
0470137320 (cloth)
BL2062
انگلیسی
Join the conversation :
how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
Joseph Jaffe.
Hoboken, N.J. :
John Wiley & Sons,
2007.
xix, 300 p. :
ill. ;
24 cm.
"Published simultaneously in Canada."
Includes bibliographical references and index.
Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test.
0
Customer relations.
Business communication.
Relationship marketing.
Marketing.
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HF5415
.
5
.
J34
2007
Jaffe, Joseph,1970-
20150601174456.0
http://www.loc.gov/catdir/toc/ecip0716/2007015889.html
http://www.loc.gov/catdir/enhancements/fy0741/2007015889-b.html
http://www.loc.gov/catdir/enhancements/fy0741/2007015889-d.html
BL
270410
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