عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
(hbk. : alk. paper)
9783642120923
IR
120
IR
The right sensory mix
[Book]
:targeting consumer product development scientifically
/ Diana Derval
Berlin ;New York
: Springer,
, c2010.
xiv, 146 p.
: , ill. (some col.) , 24 cm.
Printed
Includes bibliographical references and index.
Consumer behavior, Psychological aspects
Consumers' preferences
Senses and sensation
Target marketing
Product differentiation
Verbraucherverhalten, swd
Preaferenz, swd
Wahrnehmung, swd
Produktdifferenzierung, swd
Zielgruppe, swd
658
.
8342
Derval, Diana.
Iran
دانشگاه تهران پردیس البرز
9783642120923.pdf
9783642120923.pdf
42.pdf
old catalog
Printed
BL
1
a
Y
