عنوان
پدید آورنده
موضوع
رده
HF 5415.1255 .B35 2013
HF
5415
.
1255
.
B35
2013
کتابخانه
محل استقرار
BL18393
Branding in a competitive marketplace
Rajat K. Baisya.
xxxi, 229 pages : illustrations ; 25 cm
Branding )Marketing(
Brand name products
Strategic planning
HF
5415
.
1255
.
B35
2013
Baisya, Rajat K
Includes bibliographical references )pages 221-224( and index
Brand management in competitive environment -- Brand, its meaning, value, and power -- Building brand identity in challenging times -- Building brand equity in fiercely competitive environment -- Brand strategy and brand extension -- Designing marketing programs to build brand equity -- Managing brands over time and building equity through -- Relationship -- Brand accounting and brand valuation
