/ edited by Icek Ajzen, Dolores Albarracin, Robert Hornik
Mahwah, N.J.
: Lawrence Erlbaum Associates
, c2007.
xi, 309 p.
: ill. ; 24 cm.
"This book is based on a symposium held in honor of Martin Fishbein's 70th birthday in March 2006 at the Annenberg School for Communication, University of Pennsylvania"--P. ix.