کتاب حاضر در اصل ترجمه سه مقاله با عنوان Looking Like a Winner: Candidate Appearance and Electoral Success in New Democracies/ Chappell Lawson, Gabriel S. Lenz, Andy Baker and Michael Myers و Looks and Sounds Like a Winner: Perceptions of Competence in Candidates’ Faces and Voices Influences Vote Choice/ Casey A. Klofstad و Political Reputations and Campaign Promises/ Enriqueta Aragonès است.