عنوان
پدید آورنده
موضوع
رده
HF 5415.5 .P458 2011
HF
5415
.
5
.
P458
2011
کتابخانه
محل استقرار
English
Managing customer relationships: a strategic framework
Hoboken, N.J.
Wiley
c2011
xv, 512 p.: ill.; 26 cm.
Includes bibliographical references and index
Don Peppers, Martha Rogers
1
Evolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others
، Customer relations - Management
، Consumers' preferences
، Relationship marketing
، Information storage and retrieval systems - Marketing
658
.
8/12
HF
5415
.
5
.
P458
2011
Peppers, Don.
AU
AU Rogers, Martha 1952-
TI
