عنوان
پدید آورنده
موضوع
رده
HF 5415.32 .C65 2011
HF
5415
.
32
.
C65
2011
کتابخانه
محل استقرار
English
Consumer behavior knowledge for effective sports and event marketing
New York
Psychology Press
c2011
xxxiv, 314 p.: ill.
Includes bibliographical references and index
edited by Lynn R. Kahle, Angeline G. Close
1
، Consumer behavior
Marketing ، Sports
Marketing ، Special events
، Communication in marketing
796
.
06/98
HF
5415
.
32
.
C65
2011
TI
AU Kahle, Lynn R.
AU Close, Angeline
TI
