عنوان
پدید آورنده
موضوع
رده
HD 30.4 .E74 2015
HD
30
.
4
.
E74
2015
کتابخانه
محل استقرار
English
Essentials of business research methods
New York
Routledge
c2015
pages cm
Revision of: Essentials of business research methods Hoboken, NJ : Wiley, c2003
Includes bibliographical references and index
by Joe F. Hair ...]et al.[
1
2
Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting research
، Business - Research
650
.
072/1
HD
30
.
4
.
E74
2015
TI
AU Hair, Joseph F.
