عنوان
پدید آورنده
موضوع
رده
GV 716 .F473 2009
GV
716
.
F473
2009
کتابخانه
محل استقرار
English
Marketing the sports organisation: building networks and relationships
London; New York
Routledge
c2009
xx, 297 p.: ill.; 25 cm
Includes bibliographical references )p. ]281[-286( and index
Alain Ferrand and Scott McCarthy
1
Relationship marketing for sports organisations: theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport
Societies, etc. - Marketing ، Sports
، Sports administration
، Relationship marketing
338
.
4/379606
GV
716
.
F473
2009
2591-
Ferrand, Alain
AU
AU McCarthy, Scott 1958-
TI
