عنوان
پدید آورنده
موضوع
رده
GV 714 .I79 2008
GV
714
.
I79
2008
کتابخانه
محل استقرار
English
Sport promotion and sales management
Champaign, IL
Human Kinetics
c2008
xi, 339 p.: ill.; 29 cm
Includes bibliographical references )p. 311-329( and index
Richard L. Irwin, William A. Sutton, Larry M. McCarthy
1
Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management
، Sports - Public relations
Marketing ، Sports
659
.
2/9796
GV
714
.
I79
2008
7591-
Irwin, Richard L.
AU
AU Sutton, William Anthony 1951-
AU McCarthy, Larry M. 1954-
TI
