عنوان

Business solutions for the global poor : creating social and economic value

English

Business solutions for the global poor : creating social and economic value

San Francisco

Jossey-Bass

2007

xviii, 433 p. : illus, tables.

The Jossey-Bass business & management series

Papers presented at A Conference on Global Poverty: Business Solutions and Approaches held at Harvard University, on Dec. 1-3, 2005.

Includes bibliographical references )p. 403-415( and index.

]edited by[ V. Kasturi Rangan ... ]et al.[ ; foreword by C.K. Prahalad

1

Introduction -- PT. 1. JUST WHO ARE THE POOR? -- 1. Microcredit, segmentation, and poverty alleviation strategy for women : who are the customers? / Fauzia Erfan Ahmed -- 2. Understanding consumers and retailers at the base of the pyramid in Latin America / Guillermo D Andrea, Gustavo Herrero -- 3. Marketing programs to reach India s underserved / Kunal Sinha ... ]et al.[ -- PT. 2. MEETING THE BASIC NEEDS OF THE POOR -- 4. Brcko and the Arizona market / Bruce R. Scott -- 5. Health services for the poor in developing countries : private vs. public vs. private and public / David E. Bloom, Tarun Khanna -- 6. Fighting AIDS, fighting poverty : customer-centric marketing in the generic antiretroviral business / Rohit Deshpande , Zoe Chance -- 7. Meeting unmet needs at the base of the pyramid : mobile health care for India s poor / Pablo Sa nchez, Miguel A. Rodri guez, Joan E. Ricart -- 8. Energizing the base of the pyramid : scaling up successful business models to achieve universal electrification / David J. Jhirad, Annie Woollam -- 9. Utilities and the poor : a story from Colombia / Carlos Rufi n, Luis Fernando Arboleda -- 01. Bringing natural gas service to poor areas : the case of Buenos Aires s Moreno District / Marcelo Paladino, Lisandro Blas -- PT. 3. BUILDING THE BOP VALUE CHAIN -- 11. Multiahorro : barrio store / Wilson A. Ja come, Luis E. Lori a, Luis Reyes Portocarrero -- 21. Photography and the low-income classes in Brazil : a case study of Kodak / Melchior Dikkers, Paulo Cesar Motta -- 31. The complex business of serving the poor : insights from Unilever s Project Shakti in India / V. Kasturi Rangan, Dalip Sehgal, Rohithari Rajan -- 41. Patrimonio hoy : a groundbreaking corporate program to alleviate Mexico s housing crisis / Arthur I. Segel, Nadeem Meghji, Regina Garci a-Cue llar -- 51. Creating strong businesses by developing and leveraging the productive capacity of the poor / Kapil Marwaha ... ]et al.[ -- ITC s e-Choupal : a platform strategy for rural transformation / Ravi Anupindi, S. Sivakumar -- 71. Nestle s milk district model : economic development for a value-added food chain and improved nutrition / Ray A. Goldberg, Kerry Herman -- PT. 4. BUSINESS AND LEADERSHIP MODELS -- 81. Building new business value chains with low-income sectors in Latin America / James E. Austin ... ]et al.[ -- 91. Viable business models to serve low-income customers : lessons from the Philippines / Gerardo C. Ablaza Jr. ... ]et al.[ -- 02. When giants discover the disadvantaged : managerial challenges and success factors in building capacity to served underserved markets / Rosabeth Moss Kanter -- PT. 5. THE ROLE OF GOVERNMENT AND CIVIL SOCIETY -- 12. The role of financial institutions in revitalizing low-income neighborhoods / Carolyn Welch, Ann Scoffier -- 22. Houses for the poor and new business for banks : creating a market for affordable housing / Doug Guthrie, Michael McQuarrie -- 32. The South African financial sector charter : a supplementary market framework to achieve affirmative action / R.S. Tucker, Thomas S. Mondschean, Bruce R. Scott -- 42. How social entrepreneurs enable human, social, and economic development / Christian Seelos, Johanna Mair -- 52. Hybrid value chains : social innovations and development of the small farmer irrigation market in Mexico / Valeria Budinich, Kimberly Manno Reott, Ste phanie Schmidt -- 62. Entrepreneurship and poverty alleviation in South Africa / Frederick Ahwireng-Obeng, Mthuli Ncube -- 72. A gentler capitalism : black business leadership in the new South Africa / Linda A. Hill, Maria Farkas -- PT. 6. MEASURING SUCCESS -- 82. Microfinance : business, profitability, and creation of social value / Michael Chu -- 92. Alleviating global poverty through microfinance : factors and measures of financial, economic, and social performance / Marc J. Epstein, Christopher A. Crane -- 03. Strong

Congresses ، Social responsibility of business

Congresses ، Poor

Moral and ethical ، International business enterprises

Congresses ، aspects

Developing ، Social responsibility of business

Congresses ، countries

Congresses ، Poor --Developing countries

Moral and ethical ، International business enterprises

Congresses ، aspects --Developing countries

AU

AU Rangan, V. Kasturi

TI

Conference on Global Poverty: Business Solutions and Approaches )2005 : Harvard University(