عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .S774 2008
HF5415
.
1265
.
S774
2008
کتابخانه
محل استقرار
9788120330320
IR
11509
انگلیسی
IR
E-marketing
[Book]
/ Judy Strauss, Raymond Frost
4th ed.
new delhi
: prentice/Prentice Hall of india private limited
, 2008, c2009.
p. cm.
Language: انگلیسی
Print
Includes bibliographical references and index.
Past, present, and future -- Strategic E-marketing and performance metrics -- The E-marketing plan -- A world of E-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- New digital media -- Customer relationship management.
Internet marketing
HF5415
.
1265
.
S774
2008
Strauss, Judy.
Frost, Raymond
ایران
old catalog
p
BL
1
a
Y
