IR
2005
انگلیسی
IR
Brand relevance
[Book]
:making competitors irrelevant
/ David A. Aaker
1st ed.
San Francisco, CA
: Jossey-Bass
, 2011.
xvi, 381 p.
: ill.
; 24 cm.
(The Jossey-Bass business and management series)
Language: انگلیسی
Print
Index
Bibliography:p. 359 - 370
Brand name products
Branding (Marketing)
Technological innovations
HD69
.
B7A25
2011
Aaker, David A
ایران
old catalog
p
BL
1
a
Y
