عنوان
پدید آورنده
موضوع
رده
658 .8 Z48Si 2003
658
.
8
Z48Si
2003
کتابخانه
محل استقرار
253124
انگلیسی
IR
Services marketing: integrating customer focus across the firm
[book]
/ Valarie A. Zeithaml, Mary Jo Bitner
Boston
: McGraw-Hill/Irwin
، 2003
xx, 668 p.
: ill.
Includes bibliographical references and index.
Service industries
Customer services
Marketing
-- Marketing
658
.
8
Z48Si
2003
HD9980
.
5
.
Z45
2003
Bitner, Mary Jo
Zeithaml, Valarie A
creator
author
ایران
HD9980.5.Z45 2003
Previous cataloging
BL
1
Y
