/ Philip Kotler, Randall L. Schultz, traduit de l'americain par C. et J. Martin
[Paris]
: Dunod
، [<1971>]
vi, 120 p
Collection La vie de l'entreprise, 132
Dunod economie
Translation of marketing simulation review and prospects, first published in the journal of business, v. 43, no. 3 (July, 1970) Includes bibliographies