عنوان

Voice-of-the-customer marketing: <a revolutionary five-step process to create customers who care, spend, and stay>

280257

انگلیسی

Voice-of-the-customer marketing: <a revolutionary five-step process to create customers who care, spend, and stay>

[book]

/ Ernan Roman

New York

: McGraw-Hill

، 2011

xvi, 248 p.

: ill.

Includes index

Relationship marketing

Customer relations

Database marketing

Consumer profiling

658

812

R758V

2011

HF5415

R66

2011

Roman, Ernan

author

ایران

HF5415.55 .R66 2011

Previous cataloging

عنوان Voice-of-the-customer marketing: &lt;a revolutionary five-step process to create customers who care, spend, and stay&gt;