IR
T424
انگلیسی
IR
The Effect of Using TV Advertisement on Iranian EFL Learners' Vocabulary Acquisition
[Thesis]
Aras International Campus
Print
Master of Arts (M.A)
, English Language Teaching
In English classrooms, teachers face different problems in teaching vocabulary items. The purpose of this study is to find a more practical way to make the vocabulary learning easier. This study aimed at investigating the effect of using TV advertisements on Iranian EFL learners' vocabulary learning. A quasi-experimental design was adopted to carry out the study. Some 60 intermediate students participated in this study which lasted for one institute term. The students were divided into two groups: one experimental group and one control group. At the beginning of the program, the researcher conducted Cambridge Flyer Tests in order to assure the homogeneity of the students' proficiency level. A pretest was subsequently administered on learners' vocabulary knowledge. Then the intervention commenced. At the end of the course, one posttest was conducted for measuring the effectiveness of the treatment. Because there were two groups in this study, the researcher used t-test for analysis, paired t-test for comparing the results within groups, and independent t-test for comparing the results between groups. The results showed that television advertisements were indeed conducive to EFL vocabulary learning by the learners.
EFL learner
TV advertisement
Vocabulary items
Fathi Yousefabad, Mahsa
Zohrabi, Mohammad, Sepervisor
Frrokhi, Farahman, consultor
ایران
The Effect of Using TV Advertisement on Iranian EFL Learners' Vocabulary Acquisition
محرمانه
فوق سری
mahsa fathiyousefabad.pdf
2838142
پ عباسپور
متن
0
T 424
سیاه و سفید
old catalog
p
TL
1
a
Y
