۱۹۵۹۸پ
per
تاثیر اعتماد در شبکه های اجتماعی بر قصد خرید با نقش تعدیلگری تبلیغات دهان به دهان
The Impact of Trust in Social Networks on Purchase Intention with Moderating Role of Word-of-Mouth
/سعیده عزیزخواه آلانق
: اقتصاد و مدیریت
، ۱۳۹۷
، افشار
۱۷۱ص
چاپی - الکترونیکی
ارشد
مدیریت بازرگانی گرایش کارآفرینی
۱۳۹۷/۰۶/۱۴
تبریز
.In the present era, the use of social networks is prevalent in most countries of the world, which almost covers the lives of individuals. Technological advancement, widespread use of the Internet and the development of social networks have brought major changes in various areas of life, including economic, cultural and social. Therefore, one of the most important applications of technology and the Internet in the economic sphere is the use of social networks. The purpose of this research is to explore the impact of trust in social networks on purchase intention with moderating role of Word-of-Mouth.Methodology: This research is quantitative to collect the concepts and information of the present research, mainly uses the library method and the study of articles and specialized books related to the research variables. The statistical population of this study is Tabriz University's students. The sample size is 376 using Cochran's formula. Sampling method in this research is Simple Random Sampling. Data collected by questionnaire were analyzed using structural equation modeling, PLS and SPSS software
The Impact of Trust in Social Networks on Purchase Intention with Moderating Role of Word-of-Mouth
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عزیزخواه آلانق، سعیده
Azizkhah Alanagh, Saeideh
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