:design full-featured websites without the hassles of development
/ Tommi West and John Ulliman
Berkeley, CA
: Peachpit,
, c2012.
xii, 227 p. , ill. , 23 cm.
Electronic
Includes index.
Machine generated contents note: ch. 1 Creating Your First Free Trial Site -- Signing Up and Logging In -- Reviewing the Trial Site -- Exploring the Features in the Admin Console -- ch. 2 Accessing Site Content -- Using the Website Area of the Admin Console to Manage Pages -- Using Adobe Dreamweaver to Manage Page Content -- ch. 3 Working with Templates -- Understanding Templates -- Examining the Elements of the Template Used in the Trial Site -- Managing and Applying Templates in the Admin Console -- Applying Templates to New Pages in Dreamweaver -- Editing Templates in Dreamweaver -- Editing Menu Items in Dynamic Menus -- ch. 4 Configuring, Inserting, and Customizing Modules -- Examining Module Functionality Displayed on the Live Site -- Editing the Data Displayed in Modules -- Customizing the Appearance of Modules with Layouts in the Admin Console -- Inserting Modules into Web Pages with the Admin Console -- Using the 1-Click Insert Menu to Insert Modules -- Customizing the Behavior and Display of Modules -- Inserting Modules into Web Pages with Dreamweaver -- Adding a Link to the FAQ Search Page from the FAQ page -- Customizing Data by Updating Module Layout Files in Dreamweaver -- Understanding the Workflow for Setting Up Features with Modules -- ch. 5 Building Web Forms to Gather Visitor Data -- Examining the Contact Form on the Trial Site -- Accessing Form Data in the Dashboard of the Admin Console -- Understanding Workflows -- Editing Web Forms -- Adding Web Forms to Web Pages in Dreamweaver -- Using the Module Manager to Insert Web Form Module Tags -- Creating Web Forms with the Web Form Builder -- Adding Web Forms to Pages with the 1-Click Insert Menu -- Overview of Working with Web Forms -- ch. 6 Setting Up an Online Store -- Examining the Online Store on the Trial Site -- Using the Admin Console to Edit and Configure the Online Store -- Customizing Layouts to Control the Appearance of the Online Store -- Adding a Product Search Form to the Store's Home Page -- Setting Up Shipping Options -- Configuring Payment Gateways -- Working with the eCommerce Tools to Build Online Stores -- ch. 7 Understanding Customer Management and the Site's Database -- Configuring Web Forms to Generate Cases -- Updating the Steps in a Workflow -- Working with Cases -- Adding Notes and Tasks -- Searching for Cases -- Managing Approvals in Workflow Steps -- Using Workflows to Facilitate Business Goals -- Examining How Secure Zones Gather Data -- Setting the Landing Page of a Secure Zone -- Updating the Header to Add a Logout Link -- Testing the Changes to the Site -- ch. 8 Marketing with E-mail Campaigns -- Examining the Newsletter Signup Form on the Trial Site -- Working with Subscribers and Recipient Lists -- Creating and Inserting Subscription Forms -- Editing Web Forms to Add an Option to Subscribe to a Newsletter -- Creating and Sending E-mail Campaigns -- Tracking E-mail Campaign Statistics -- Creating a Recipient List to Target a Segment of the Customer Database -- ch. 9 Creating Custom Content Types with Web Apps -- Building a Sample Web App -- Populating Web App Items -- Inserting Web Apps on a Page -- Adding Search Functionality to a Web App -- Creating Web Apps Populated with Visitor Data -- Inserting the Web App Item Submission Form on a Page -- Testing the Web App Item Submission Form -- Workflow for Building Web Apps -- ch. 10 Analyzing Performance and Revenue with Reports -- Accessing Report Summary Information -- Generating and Saving Custom Reports -- ch. 11 Upgrading Sites and Managing Domain Names -- Creating User Accounts and Setting Permissions with Roles -- Upgrading the Trial Site -- Finalizing Sites to Prepare for Launch -- Best Practices for Building Trial Sites and Backing Up Data.