عنوان
پدید آورنده
موضوع
رده
HF5415.125 .B47 2004
HF5415
.
125
.
B47
2004
کتابخانه
محل استقرار
0471470643
IR
EB18769
انگلیسی
IR
Data mining techniques
[Electronic Resource]
:for marketing, sales, and customer relationship management
/ Michael J.A. Berry, Gordon S. Linoff
2nd ed.
Indianapolis, Ind.
: Wiley Pub.,
, c2004.
xxv, 643 p. ill. 24 cm.
e
Includes index.
ng
Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
Data mining
Marketing- Data processing
Business- Data processing
658
.
8
.
02
HF5415
.
125
.
B47
2004
Berry, Michael J. A.
Linoff, Gordon
ایران
0471470643.pdf
محرمانه
محرمانه
0471470643.pdf
0
متن
old catalog
e
BL
1
a
Y
