عنوان
پدید آورنده
موضوع
رده
HF5415.13 .D413 2002
HF5415
.
13
.
D413
2002
کتابخانه
محل استقرار
0471204692
IR
EB16467
انگلیسی
IR
Business without borders
[Electronic Resource]
:a strategic guide to global marketing
/ Donald A. DePalma
New York
: Wiley,
, c2002.
xx, 267 p. ill. 24 cm.
e
ng
Includes bibliographical references and index.
Machine generated contents note: Chapter 1: Discovering the Eighth Continent 1 -- Chapter 2: Great Expectations for Global Markets 27 -- Chapter 3: Navigating the Global Journey 47 -- Chapter 4: Deciding Which Markets Matter 77 -- Chapter 5: The Laws of the Eighth Continent 108 -- Chapter 6: Building the Foundation for New Online Markets 129 -- Chapter 7: Putting Your Value Proposition to Work on the Eighth Continent 155 -- Chapter 8: Organizing to Serve the Eighth Continent 183 -- Chapter 9: Outsourcing Work to Fellow Travelers 208 -- Chapter 10: Measuring the Return on Global Investment 230.
Marketing- Management- Data processing
Globalization
Electronic commerce
658
.
800285
HF5415
.
13
.
D413
2002
DePalma, Donald A.
ایران
0471204692.pdf
محرمانه
محرمانه
0471204692.pdf
0
متن
old catalog
e
BL
1
a
Y
