How to persuade people who don't want to be persuaded
[Electronic Resource]
:get what you want-every time!
/ Joel Bauer & Mark Levy
Hoboken, N.J.
: John Wiley & Sons,
, c2004.
xii, 242 p. ill. 24 cm.
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Includes index.
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Draw in the listener -- Change the moment -- The transformation mechanism -- The body metaphor -- The paper metaphor -- The quick pitch opening -- The quick pitch body -- The slogan pitch -- Convince with samples -- The power of free -- The power of gifts -- Solid proof -- Dynamic clarity -- Be distinct -- Overcome resistance -- The look -- The platform pitch -- The mechanism emergency kit.