:how Google and its rivals rewrote the rules of business and transformed our culture
/ John Battell
New York
: Portfolio,
, 2005.
311 p. ill. 24 cm.
e
ng
Includes bibliographical references (p. [287]-299) and index.
The database of intentions -- Who, what, where, why, when? and how (much)? -- Search before Google is born -- Google -- A billion dollars, one nickel at a time: the Internet gets a new subsiness model -- Google 2000-2004: zero to billion in five years -- The search economy -- Search, privacy, government, and evil -- Google goes public -- Google today, Google tomorrow -- Perfect search.