عنوان
پدید آورنده
موضوع
رده
HF5415.153 .K53 2005
HF5415
.
153
.
K53
2005
کتابخانه
محل استقرار
1591396190
IR
EB21288
انگلیسی
IR
Blue ocean strategy
[Electronic Resource]
:how to create uncontested market space and make the competition irrelevant
/ W. Chan Kim, Renee Mauborgne
Boston, Mass.
: Harvard Business School Press,
, c2005.
xv, 240 p. ill. 25 cm.
e
ng
Includes bibliographical references (p. [223]-229) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
New products
Market segmentation
658
.
8
.
02
HF5415
.
153
.
K53
2005
Kim, W. Chan.
Mauborgne, Renee
ایران
1591396190.pdf
محرمانه
محرمانه
1591396190.pdf
0
متن
old catalog
e
BL
1
a
Y
