:develop the charm and charisma that attract customers and maximize sales
/ Robert W. Bly
New York
: American Management Association,
, c2006.
xiii, 240 p. 23 cm.
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Includes bibliographical references and index.
How to attract qualified sales leads like a magnet -- Words and phrases that get people to want to do business with you -- How to become magnetically attractive to prospects by asking them questions and really listening to the answers -- Secrets of successful cold calling -- How to develop a magnetic telephone voice and manner -- The principle of right timing -- Magnetic prospecting -- Magnetic follow-up -- Magnetic sales presentations -- How to handle "your price is too high" and other common objections -- Magnetic closings -- Magnetic customer service -- How to attract referrals like a magnet.