:how to raise big money on the world's greatest online marketplace
/ Greg Holden, Jill Finlayson
New York
: McGraw-Hill,
, 2005.
xv, 335 p. ill. 23 cm.
e
Includes index.
ng
Why eBay? : a guide for nonprofits -- EBay fundraising success stories -- Planning your eBay fundraising event -- Deciding what to sell -- Deciding how to raise funds with eBay -- Building your credibility-and your donor base -- Listing your items for sale on eBay -- Manging your auctions and building good donor relations -- Advanced selling : using all of eBay's sales options -- Making your charitable auction a major event -- partnerships : good for bidders, good for partners, great for nonprofits -- Marketing to make the most of your event.