عنوان

Entrepreneurship

0073210560 9780073210

27989

eng

Entrepreneurship

/ Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd

7th ed.

Boston

: McGraw-Hill/Irwin,

, c2008.

xviii, 648 p

. ill. 27 cm.

Language: انگلیسی

Print

ng

Includes bibliographical references and index.

The entrepreneurial perspective -- The nature and importance of entrepreneurs -- The entrepreneur and intrapreneurial mind -- The individual entrepreneur -- International entrepreneurship opportunities -- Creating and starting the venture -- Creativity and the business idea -- Legal issues for the entrepreneur -- The business plan: creating and starting the venture -- The marketing plan -- The organizational plan -- The financial plan -- Financing the new venture -- Sources of capital -- Informal risk capital and venture capital -- Managing, growing, and ending the new venture -- Entrepreneurial strategy: Generating and exploiting new entries -- Strategies for growth and managing the implications of growth -- Accessing resources for growth from external sources -- Going public -- Ending the venture.

New business enterprises

Entrepreneurship

Business planning

Business enterprises- Finance

Success in business

Hisrich, Robert D.

Peters, Michael P

Shepherd, Dean A

old catalog