عنوان
پدید آورنده
موضوع
رده
HF5415.1255 .B78 2008
HF5415
.
1255
.
B78
2008
کتابخانه
محل استقرار
9780470779606 (cloth)
39057
eng
Brand enigma
:decoding the secrets of your brand
/ Duncan Bruce, David Harvey
Chichester, West Sussex, England ;Hoboken, NJ
: John Wiley & Sons,
, c2008.
p
. cm.
Language: انگلیسی
Print
Includes bibliographical references and index.
Getting the best from this book -- Nightmares and dreams: the new world of brands -- Enduring myths, new challenges, and realities -- How the brand dream process took shape -- Fitting the pieces together: the brand dream model -- Taking the brand dream medicine -- Deconstructing brands: a new way of sussing out the competition -- Engaging staff in the employer brand -- A web of threats and opportunities -- An inspirational approach to innovation -- Renewing the dream.
Branding (Marketing)
Business names
Corporate image
Organizational effectiveness
Creative ability in business
658
.
8
.
27
Bruce, Duncan,1951-
Harvey, David,1945-
old catalog
