عنوان
پدید آورنده
موضوع
رده
HF5415.13 .P685 2008
HF5415
.
13
.
P685
2008
کتابخانه
محل استقرار
047082395X (pbk.)
39056
eng
Marketing calculator
:measuring and managing return on marketing investment
/ Guy R. Powell
Singapore ;Hoboken, NJ
: John Wiley & Sons (Asia),
, 2008.
xiv, 288 p
. , ill. , 23 cm.
Language: انگلیسی
Print
Includes bibliographical references (p. [277]-281) and index.
Marketing, Management
Marketing, Cost effectiveness
Powell, Guy R.
old catalog
