عنوان
پدید آورنده
موضوع
رده
HF5415.13 .P388 2011
HF5415
.
13
.
P388
2011
کتابخانه
محل استقرار
9780073529 0073529966 9780071221 0071221115
38704
eng
A preface to marketing management
/ J. Paul Peter, James H. Donnelly, Jr
Twelfth ed.
New York
: McGraw-Hill/Irwin,
, 2011.
xiv, 258 p
. ill. 26 cm.
Language: انگلیسی
Print
ng
Includes bibliographical references and indexes.
Essentials of marketing management. Strategic planning and the marketing management process -- Marketing information, research, and understanding the target market. Marketing research : process and systems for decision making ; Consumer behavior ; Business, government, and institutional buying ; Market segmentation ; Product and brand strategy ; New product planning and development ; Integrated marketing communications ; Major Federal agencies involved in control of advertising ; Personal selling, relationship building, and sales management ; Distribution strategy Pricing strategy ; The marketing of services ; Global marketing -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plans.
Marketing- Management
658
.
8
Peter, J. Paul.
Donnelly, James H
old catalog
