عنوان
پدید آورنده
موضوع
رده
HD30.28 .G8359 2007
HD30
.
28
.
G8359
2007
کتابخانه
محل استقرار
1412916569 (cloth : alk. paper)
29775
eng
Entrepreneurship strategy
:changing patterns in new venture creation, growth, and reinvention
/ Lisa K. Gundry, Jill R. Kickul
Thousand Oaks, Calif.
: Sage Publications,
, c2007.
xix, 401 p
. , ill. , 26 cm.
Language: انگلیسی
Print
Includes bibliographical references and index.
Entrepreneurship and strategy : a framework for new venture development -- Strategies for opportunity identification : the creative process -- Strategies for evaluating opportunities : the assessment process -- Developing new venture strategy : preparation and launch -- Market entry : positioning the firm for strategic advantage -- Financial resource capabilities -- The evolving management team -- Building networks and strategic alliances -- Innovative strategies for entrepreneurial growth -- Strategies for the growing venture: mergers, acquisitions, franchising, and exit strategies -- Beyond the strategic entrepreneurial model: learning from failure.
Strategic planning
Entrepreneurship
Small business, Management
658
.
4
.
21
Gundry, Lisa K.,1958-
Kickul, Jill R
old catalog
