Designing and managing a research project: a business student's guide
Thousand Oaks, Calif.
Sage Publications, Inc.
c2005
xi, 232 p. : ill
Includes bibliographical references and index
Michael Jay Polonsky, David S. Waller
The foundations -- Introduction -- Choosing a topic -- The role of supervisor -- Group dynamics and the role of conflict -- Ethical considerations -- Undertaking the research -- Planning the research process -- Literature review -- Data gathering -- Qualitative data analysis -- Quantitative data analysis -- Establishing recommendations -- Communicating the results -- Presenting the results -- Writing your report -- Oral presentations -- Concluding remarks