عنوان
پدید آورنده
موضوع
رده
HF 5415 .123 .S54 2000
HF
5415
.
123
.
S54
2000
کتابخانه
محل استقرار
Advertising, promotion: supplemental aspects of integrated marketing communications
Fort Worth
Dryden Press
c2000
xxix, 674 p.: ill. )some col.(
The Dryden Press series in marketing
Includes bibliographical references and indexes
Terence A. Shimp
1
، Communication in marketing
، Sales promotion
، Advertising
، Direct marketing
HF
5415
.
123
.
S54
2000
NO
Shimp, Terence A.
AU
TI
TI Advertising, promotion, and supplemental aspects of integrated marketing communications
TI Advertising promotion
