عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
TLpq2405321134
انگلیسی
Communities of Labor:
[Thesis]
Carter, James
Adriano Olivetti and the Humanization of Industrial Society
Bertellini, Giorgio
University of Michigan
2020
228
Ph.D.
University of Michigan
2020
Communities of Labor: Adriano Olivetti and the Humanization of Industrial Society translates the vast and expanding historiography on the Olivetti company from Italian to English and simultaneously critiques it along five different lines. The Italian historiography has developed what the dissertation calls a "standard Olivetti narrative," which paints company president Adriano Olivetti (1901-1960) as a visionary entrepreneur who opposed the Fascist regime, created tens of thousands of jobs, developed Italian modernity in the South and nourished the arts. While acknowledging these facts, the dissertation complicates them with new archival documentation that reveals the religious foundations of the Olivetti project, its ties with Fascism, its practice of courting reluctant intellectuals, the paternalism of its approach to the South and the obscurity of its transnational marketing strategies. This critique is held together by the theory of "communities of labor," which is extrapolated from the writings of Adriano Olivetti and describes the company's method of cultivating a modern interclass concrete utopia through the humanization of industrial society. The "communities of labor" theory insists that community has historically been built upon practices of labor, and it looks ahead to the late twentieth century transition from Fordism to post-Fordism, raising new questions about the construction of community in the age of neoliberal globalization, capitalist exploitation, automation, technological unemployment and the exportation of labor to cheaper markets.
Adriano Olivetti
Community
History
Industrial culture
Labor
Olivetti
Bertellini, Giorgio
Carter, James
مطالعه متن کتاب p
[Thesis]
276903
a
Y
