Four years after the publication of the novel The Museum of Innocence (2008), the Turkish novelist Orhan Pamuk founded a museum with the same name in Istanbul to serve as the physical counterpart of the novel. In the same year, he published a compelling catalog-The Innocence of Objects (2012)-explaining the development of the actual museum and the cabinets that compose its collection. This thesis is an exploration based on the premise that Pamuk's project demonstrates the quest for innocence according to the following three axes: narrating, collecting and materializing. It consists of an introduction, three chapters, and a conclusion. Chapter one is an attempt to offer a textual analysis and a comparative reading of the novel through Barthes's A Lover's Discourse and, furthermore, to explore the design of the narrative and its relation to "innocence." Chapter two explores how the act of collecting could be seen as an innocent act and analyzes the souvenir collection intrinsic to this project. The relationship between narrative and souvenir objects will be tackled with Susan Stewart's On Longing. Chapter three moves on to explore the curating choices of the physical museum. It will ask how the tradition of the cabinets of curiosities, the aesthetic impact of surrealist objects-more specifically Joseph Cornell boxes-could shed light on the quest of "innocence" at work within the display strategies deployed in the Museum of Innocence. Secondly, in light of Bachelard's work The Poetics of Space, the last section will delve into how the domestic space and the spiral viewing path that leads to an attic can shape the viewing experiences into a home-returning journey.