عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
TLpq2471433688
انگلیسی
Influence of Push Notification on 'Consumer Attitudes and Purchase Decision Criteria' in Telecommunication Industry
[Thesis]
Geyik, Ahmet
Çobanoğlu, Emine
Marmara Universitesi (Turkey)
2019
98
Master's
Marmara Universitesi (Turkey)
2019
Mobile Technologies offer unique experiences for consumers while urging supplier companies invest more in challenging marketing formulations. Yet mobile services broaden the spectrum of marketing activities that can capture potential customers more effectively than pre-mobile age. However, this research paper aims to investigate a distinct technique of mobile marketing known as push notification system and its Influence on Consumer Attitudes and Purchase Decision Criteria" in Telecommunication Industry. Moreover, a data set will be analyzed and the impact of push notifications observed during selected time interval will be shared along with the specifications of the contents.
Marketing
Mass communications
Çobanoğlu, Emine
Geyik, Ahmet
مطالعه متن کتاب p
[Thesis]
276903
a
Y
