عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
TLpq2312311012
انگلیسی
Consumer Preferences for Sustainable Rice Practices in Nigeria
[Thesis]
Okpiaifo, Glory
Durand-Morat, Alvaro
University of Arkansas
2019
56
M.S.
University of Arkansas
2019
Improving the sustainability of rice production is important given its position as a global staple and its environmental footprint. The adoption of sustainable practices can generate positive externalities such as lower environmental pollution and improved working conditions for rice industry workers that could be capitalized via the design of consumer-based marketing strategies. The Sustainable Rice Platform (SRP) initiative aims at advancing the adoption of sustainable practices in rice production. We assess consumers' perceptions of the SRP sustainability indicators using the Best-Worst Scaling approach to rank SRP sustainability attributes according to their preference shares and examine the effects of demographic characteristics and rice purchasing habits on these shares. The results show that Nigerian consumers have a strong preference for sustainability indicators associated with food safety and health and safety, and that preferences are robust across households' demographic and consumption characteristics. Our results can help guide private and public sustainability policy development and investment in Nigeria's rice economy that are grounded in consumer preferences for such attributes.
African studies
Agricultural economics
Sustainability
Durand-Morat, Alvaro
Okpiaifo, Glory
مطالعه متن کتاب p
[Thesis]
276903
a
Y
