Influence of consumer values and sustainable business practices on brand loyalty within luxury hotels
[Thesis]
Low, Tiffany Anne
University of Bedfordshire
2012
Ph.D.
University of Bedfordshire
2012
Despite the recent recession, the economic growth of recent decades has created a group of so-called 'Global-Elites' (CeMoRe, 2010). Small in number, but high in net worth and influence they are influential in the creation of, and desire for consumption, often portrayed as luxury, privilege, prestige, and 'class'. The tourism industry has also benefited from growth, with demand predicted to double by the year 2020, reaching an estimated